REDU inaugurates first interactive retail store in Manhattan

REDU inaugurates first interactive retail store in Manhattan

As climate change initiatives take a high road, organizations and brands are contributing to do their bit. To this end, REDU, a zero-waste luxury furniture firm in Brooklyn, has reportedly announced opening its first interactive retail store on the Upper East Side in Manhattan.

As per credible sources, the newly opened interactive showroom presents a brand new line of sustainable furniture along with integrating the elements of a conventional showroom with an interactive studio. 

REDU is a sustainable furniture and design firm which functions by gathering scrapes of construction material or discarded items from builders and local manufacturers, before they are taken to New York City’s at-capacity landfills.

The firm, a minority and woman-run business, hand-crafts and recreates these discarded materials into some exceptional style and utility products, while creating a resolution for the global economic catastrophe by maximizing their regional supply chain.

Reportedly, REDU has set up their Red Hook studio on the Upper East Side to invite guests to participate with ongoing transformations in the workshop where they can engage with fabrication, design process, upholstery and finishes.

Amber Lasciak, Founder at REDU, stated that the transformation they create in their store is incredible.

Amber mentioned that almost half of the NYC waste is dry construction ‘waste’ and their team has restored nearly 28 million pounds of this material since their establishment, saving the city great amount of money.

According to sources, REDU is highlighting the inauguration of the new store with ‘Re B(earth)’, a live show inspired by the phenomenon of near-death experience.

Lasciak apparently equates ‘NDE’ survivor tales to the journey of rejected materials that REDU saves from the landfills, instilled with a new life.

Imperatively, REDU will open its doors to the people on 16th February at 6pm and will be open Tues-Sat from 12pm to 7pm.

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