Messaging platform Gupshup has reportedly unveiled WhatsApp centric commerce solutions which will allow businesses to have a digital storefront on WhatsApp. The new feature will allow firms to have conversation with their clients on every step of purchase.
As per reports, WhatsApp has nearly two billion active monthly users across 180 countries which makes it the most sought platform for business conversations.
Gupshup claims to manage the entire purchasing experience of businesses on WhatsApp after observing the apps recently introduced commerce capabilities.
The newly launched solution leverages the 1-Click Bill Pay feature by Gupshup that allows businesses to make payments through WhatsApp and some other apps.
Gupshup stated that the aim of the firm is to enable every business to utilize the full potential of WhatsApp in transforming their business more quickly and easily.
For the uninitiated, in WhatsApp-centric commerce solutions with Gupshup, businesses can develop product catalogues, chat with the customers through AI-backed chatbots to know about the products, help the users with payment and checkout and provide 24/7 services.
Furthermore, the interactive features like the multi-product messaging allows businesses to show their offerings via structured experiences with pictures and planned product information.
As per credible sources, almost 175 million users message a WhatsApp business account daily and 68% of the buyers feel it’s the easiest way of communicating with businesses.
Gaurav Kachhawa, Chief Product Officer at Gupshup stated that the firm provides the most comprehensive, advanced and readily usable conversational platform for commerce. He continues that Gupshup is one of the earliest WhatsApp’s Solution Provider partner and has assisted many businesses worldwide to work via WhatsApp.
Ravi Sundararajan, COO of Gupshup, claimed that their expert solution and sales team and a wide network of global partners has helped businesses to speed-up their digital transformation. Their firm is seeing strong demand for new commerce features and this is certainly going to transform the way businesses conduct e-commerce.